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7 Important Tips for Proofreading Your Copy

In today’s fast paced world, people do not put as much emphasis on punctuation and grammar because they are always in a hurry to get the message out, the proposal to a client, or an important letter to a customer.  →
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7 Ways to Measure Social Media Effectiveness for Your Company

The advent of social media and its integration into our lives has turned traditional marketing techniques upside down, but it has also given us many, new and unique ways to market that are creative and innovative. In the good old  →
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A Successful Home Page Is a Link Rich Page

Recently I read an article about the rise and success of link rich home pages over the past several years. After reading through it and processing the information, I thought it would be a good idea to highlight some of  →
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Are You Creating the Right Stuff for Your Clients?

There is a link “below the fold” to a YouTube video entitled “Advertiser vs Consumer” – please watch it. It conjures up various feelings in everyone who watches it. However, it also highlights some major flaws in true, reliable, customer  →
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Branding Mistakes Related to Business Cards

Everyone knows that if you own a business or provide some type of service you need to have a business card. Business cards are a means of marketing your company and telling a prospective client who and what you are  →
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Business Networking Tips

There is a maxim in the business world, “Network or not work.” A growing number of professional networking efforts are a manifestation of putting this maxim to practice. One of the major keys to networking is communication. The importance of  →
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Can You Make a Great Impression in Seven Seconds?

In some circles of Internet Marketing, there is a pervasive thought that says you have less than 10 seconds to make a good impression with the homepage of any website. If someone views the homepage of a site and doesn’t  →
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David Ogilvy – The “Father of Modern Advertising”

David Ogilvy is considered to be the “father of modern advertising.” His methodologies and professional philosophies revolutionized the marketing industry, and they continue to play an important role in the marketing industry today. The foundation of his marketing principles was  →
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Google’s New +1 Button is a Cool Way to Make Recommendations

A great new tool that has been introduced by Google is the +1 Button that makes it extremely easy to make recommendations about a new restaurant or the best choice for a dog groomer in the neighborhood. This excellent little  →
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Is Online Email Marketing Software the Best Option For Your Business?

Email marketing is one of the most effective ways of reaching both new customers as well as your current customers. Many smaller companies begin email marketing using their normal email clients, however there are numerous advantages to using a paid  →
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