Republic” the new piece of information the “big disaster” and Blizzard’s game “StarCraft 2″ No time on-line table.

Chenwei An acknowledged in the push strategy has been adjusted, said before the push may be more concerned about the cafe, a large part of the effort will now turn to the university, IT stores.

The game studio separate operations

It is understood that, “World II” is a last 6 years by the NetEase, billions of dollars of investment in green R & D 3D free online games, after re-melted several times, culminating in the September 2011 beta. Chen Weian of Artesyn Technologies, said, Netease online promotion has been frustrated in 2011, when the promotion of the game is like a one-shot deal, go on to success as smashing, can not switch to another game achievements, so the pound heavily in marketing, “World II”, but ultimately ineffective, the lessons learned two years Netease, and gradually changed the original marketing strategy.

“We do not feel good as before, but test the product to the market, this year there will be several product testing, if successful, will have several new products early next year on the line.”

NetEase’s currently already has a variety of products, including “Fantasy Westward Journey,” “Westward Journey 2″, “World II”, “Westward Journey 3″, “Tang unparalleled” and agents of Blizzard’s Buy Swtor Credits Buy Swtor Credits game “Star Wars: The Old Republic.”

Speaking so much of the game, Netease distribution operations to resources, Chen Weian that NetEase’s the game studio is a separate operation, self-contained, the online games division to serve also as various studio functions. Overall, the game operators Netease Game Studios is at the core, online games, supplemented by business unit functions.

“In addition Wang Yi differences of each game relatively large user groups do not overlap, Netease can be part of independent research and development to meet the needs of users, if not satisfied, you can through a proxy, such as” Star Wars: The Old Republic “and will be operated” StarCraft 2 “.”

Introduction of the “big disaster” is not the current priority

At present the online games industry in the doldrums, a grand game, giant, dragon network, NINE have suffered the fate of revenue decline year on year, the same dismal performance Perfect World, NetEase games are way high, and in one fell swoop over a grand second-ranked online games industry position. New filing shows NetEase games over the previous quarter, revenue grew 10% year over year growth of 52%.

Chen Weian of Artesyn Technologies, said the current downturn in the online games industry is the industry entered a new phase, the user’s basic needs are met, the entire gaming industry, the lack of a lack of innovation, leading to demands to stop.

Chen Weian revealed Netease game next quarter results will not only grow, but also to accelerate growth. This aspect is a solid game operators Netease, on the other hand is the “Star Wars: The Old Republic” the new expansion pack “Wrath” operation through the approval and after the official results of the pull on the NetEase.

Tanji “Star Wars: The Old Republic” expansion pack to the next “big disaster” when at home on the line, Chen Weian called “big disaster” in a foreign country has not yet on-line, and “Wrath” is also a newly opened clothing. But NetEase will be the first time the “big disaster” a good job on the line, in the context of their efforts to control, but the “big disaster” to introduce and operate is not the current priority.

Blizzard’s another game “StarCraft 2″ is the industry’s focus is the growth of NetEase game to another engine. In this regard, Chen Weian that NetEase is currently being actively introduced, but has not been approved, when swtor can not for the players being released, depending on the examination and approval.

Time to maturity of the game temporarily development iPAD

Earlier statistics show that Apple iPad listed up to 3 months to 3.27 million units sold, more than the Amazon Kindle sales. As in other countries landed in the market, the industry expected to reach 13 million units sold. In the iPad, iPhone cases, a fiery, Sohu, Shanda and other giants have expressed iPad applications will be developed.

Earlier, chairman and CEO Tan Shanda group means that the iPhone and iPad Charles is a very good global distribution platform, a grand game will launch in the coming months the game on iPhone and iPad product.

In this regard, Chen Weian put forward their different views, he said that not being prepared NetEase iPhone and iPad development platform based on the game, which game the user base and Netease are, but NetEase will pay close attention to developments in the field of mobile Internet.

It is noteworthy that, NetEase mailbox has a large number of users, has been living in the market first. Chen Weian revealed that relatively high-end crowd Netease mail, Netease is developing applications based iPAD mailbox.

Strategy toward the ground to promote campus and IT Marketplace

It is understood that push the development process in online games play a very big role, but major companies since 2011 on the ground in the promotion department to carry out structural adjustments, such as to promote the “journey” and her famous giant ground promotion team in the reduction Personnel.

Early June of this year, Perfect World online game promotion system upgrade, the Ministry of National channel promotion push cut 2,000 staff. NetEase is also the end of June announced a push to adjust the channel business, involving 74 former employees.

Analysts believe that the gaming industry makes to boost revenue contribution for the online game company less and less, the cost is constantly increasing with the expansion team, which also makes online games company to boost business to adjust.

Chen Weian push on the role of the highly, saying that the ground work to push the staff is very effective. If you do not push the team, the company will be difficult to hold the line activities across the country, to push is a very effective fighting team, currently NetEase still retains sizeable push team.

It is reported that Netease’s 3D online game “World II” a new piece of information, “Magic Dragon tactic” beta today. Vice President Chen Weian NetEase said, “World Buy Swtor Credits Buy Swtor Credits II” upward trend was expected to reach NetEase income status of the first three self-developed game, Netease hope that “World II” to play in the field of independent research and development pillar of the company position.