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Having being around for thirty years, one would expect pop up displays to have become obsolete. On the contrary, they have just become more popular than they have ever been before. With the big number of trade exhibitions taking place today, it would seem that they were made for such a time as this. They owe their popularity to their portability, affordability, and the ease with which they can be set up. As it is with all displays, pop up displays need to be set up in a way that maximizes the good effect on visitors. They are an excellent addition to compliment slips. The location one is set up within the exhibition is of paramount importance. The best site is the one where there is a lot of traffic. This ensures that a lot of people coming to the trade show notice it more than they do any of the others. Once a good location has been acquired, the design should be arrived at which is suitable for both the products being advertised and the location identified prior. For example, a corner slot should have a corner design.
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The most disappointing thing to the visitors of a display is poor lighting. A good pop up display should have good lighting. The more lighting the better as long as glare is controlled. When people can see a display clearly, they take notice of what is on offer so the importance of lighting cannot be overstated. In trade fairs and exhibitions, space is limited and one is forced to take with whatever is available. Consequently, exhibitors have to come up with creative ways in order to make good use of the space they have. Once pop up displays have been set up, the space use has to be planned with utmost care. This is to enable the display of all that needs to be shown without the appearance of being cluttered. To achieve this calls for proper preparation and intense brainstorming with all concerned. It might even require the drawing on paper of alternative floor plans, in order to make it possible to visualize exactly how the layout should look like. The graphics come next and are very important because they consolidate the gains made from all the other aspects considered above. The colours have to be just right. The shades of the pop up display should be well balanced so as not to have any of the colours being either too dominating or suppressed.
